FARA Cycling is a Norwegian cycling brand focussed on creating a unique purchasing experience when shopping for your next bike. Our goal is to win a place in the hearts of passionate cyclists world-wide by building from our strong Scandinavian values and creating a lasting bonds with our most important aspect – you the customer. www.faracycling.com

Founded by real cycling enthusiasts in 2004, Saddleback is the exclusive UK distributor for some of the Worlds top Cycling brands including ALCHEMY, ARUNDEL, ASTUTE, CASTELLI, CHRIS KING, ENVE, INTENSE, ROTOR, SIDI, SILCA, STAGES and TROY LEE DESIGNS. Their goal is simple; to continue to be the number one distributor of performance road and MTB products to the UK cycling industry. www.saddleback.co.uk.

Morgan has experience with athletes from a wide range of sports and activities and enjoys working with sports people of all ages and abilities. He has a particular interest in performance, screening, injury prevention and biomechanical analysis in cycling and triathlon.

Qualifying as a physiotherapist in 2009, Morgan went on to work in the NHS in North Yorkshire. His interest in sports injury and rehabilitation, and especially cycling biomechanics and bike fitting, lead him to a move to London where he trained and worked at Cyclefit.

Since moving North again in 2016 Morgan has worked in professional sport at UCI Pro Continental cycling team One Pro Cycling, the Great Britain Cycling Team, where he worked at the 2017 UCI Road World Championships, and UCI Women’s team WNT Pro Cycling. Most recently he has worked at UCI World Tour team, Team Sky, working at some of the biggest races in the sport including the 2018 Giro d’Italia.

As keen road cyclist himself, Morgan rides most days and occasionally hits the trails on his mountain bike too.


Intelligent personal fitness drives the PerformancePro ethos at its athlete-grade gym in the heart of London’s West End. The PerformancePro team of personal trainers, sports performance coaches and nutritionists combine the science behind health and fitness with a refreshingly personal and human approach.

PerformancePro is celebrated for its Cycle Performance Coaching. This key service is a real passion for many of the team. Director Anthony Purcell is a leading cycle coach and competitive road and criterium racer, having completed Marmotte, Haute Route and L’Etape du Tour.

PerformancePro’s Cycle Performance Coaching is dedicated to creating power based training sessions to increase speed, distance and power to weight. This approach includes one to one cycle specific strength and conditioning training, regular Wattbike testing, blood lactate and FTP testing and power profile.

Whether clients are training for a triathlon, sportive or for their personal best up the nearest hill, PerformancePro helps them become fitter, stronger, faster and smarter in the saddle. performancepro.fitness.

Alex Fugallo, osteopath and co-founder of Beyond Health has 25 years of experience in the diagnosis of musculoskeletal problems. Alex is dedicated to providing high quality and innovative treatments for his patients drawing on knowledge acquired during 28 years of clinical practise. As a former international athlete Alex has a keen interest and respect for elite sport and has consulted for UK Athletics, West Ham FC, Saracens RFC and practiced on the ATP tennis tour and at the Paralympic Games.

Alex still trains, competes and coaches which allows him to evaluate new ideas and techniques which inform his current practise. Alex is able to assess & treat GPM10 clients at his clinic in South West London. www.beyond-health.co.uk.

Eddy Merckx – 5 time winner of the Tour de France and the Giro d’Italia. Winner of the Vuelta a Espana in 1973 and first rider ever to complete the Triple Crown. Merckx retired in 1978 aged 33 due to persistent injuries. Was it feasibly possible for a cycling legend to improve? Julian Wall and Philip Cavell, the founders of Cyclefit believe the perceived “impossible is possible”.

Since 2001 Jules and Phil have devoted more time and resources to bike fitting than any other shop in Europe. They have travelled the world studying, developing, teaching and creating bike fitting techniques for amateur riders, global bike manufacturers, and World Tour Riders. All because they know how important bike fitting is to the enjoyment and performance of the most beautiful sport on earth.

Cyclefit offers GPM10 clients the opportunity to optimise their riding position which will minimise the risk of injury and improve performance. www.cyclefit.co.uk